"Zero to One" is often touted as the framework for SaaS founders. On the flip side, @johncoogan explores how "Zero to One" can be applied to defense technology at the El Segundo Defense Tech Hackathon.The full video and our key takeaways are below:- Horizontal progress is not important in defense tech. All that matters is Zero to One (e.g., Nuclear Bomb).- The defense industry, characterized by its oligopoly and monopsony dynamics, explains why we haven't seen many generational defense tech companies emerge.- Avoid competition. Do not play the game the DOD laid out. Palantir and SpaceX both had to sue the government.- Defense technology companies should not forget about brand. IBM survives because of their brand, not their technology.- In World War II, the $2 billion Manhattan Project, costing less than half a percent of the $4 trillion war expenditure, ended the war, showcasing a disproportionate return where minimal effort yielded massive outcomes. Power laws rule.- Hire based on alignment with your company's mission.- Give distribution the same level of attention and innovation as product development. Think in first principles on how to innovate your distribution.- Don’t define yourself by category. The next great defense company may not think of themselves as one.